Most global businesses today are online businesses. It’s a no brainer considering how digital the world has become. For example, Amazon, Facebook (and most social networking sites), Google, Microsoft, Apple, Samsung, Sony, etc are online brands that have been widely accepted by almost everyone on the planet and their popularity just keeps on growing. The demand for their products and services is so big that they have managed to wipe out most competitions without a sweat at all. While most of these brands are success stories, it is not always the case.
Take for instance eBay’s attempt to penetrate the Chinese market. We all know how big of a company eBay is in the Western Hemisphere and just how big and powerful a country China is. Unfortunately, this US-based multinational e-commerce corporation failed to establish their business in “The Land of the Red Dragon” as early as 2002 because they have little understanding of how the Chinese deals with business. It’s also worth pointing out that the government is pretty much involved in all the affairs of its people even if it is a private company or corporation and perhaps was also a factor to the company’s failure. Jobs weren’t an issue.